What Do You Need - How We Can Help
Marketing Strategy
Fractional Marketing Leadership
Marketing Execution
We develop and implement strategic roadmaps for business growth, brand development, product innovation, and communication—ensuring alignment with your objectives and delivering measurable results.
Marketing Execution
Fractional Marketing Leadership
Marketing Execution
We bring marketing strategies and plans to life—across in-store, online, in media, with influencers and every touchpoint where your brand engages consumers.
Fractional Marketing Leadership
Fractional Marketing Leadership
Fractional Marketing Leadership
Let us be your senior marketing sounding board, help build your internal marketing team, or collaborate with your existing team to provide coaching, mentorship, and professional development.
Multi Industry Experience
...and Having Fun Doing It!
Fractional Marketing Leadership
We bring extensive experience in the Food, Automotive, and DIY Repair/Renovation industries, spanning grocery, drug, hardware, direct-to-consumer, and specialty channels. Our expertise allows us to support both B2C and B2B organizations effectively.
Proven Performance
...and Having Fun Doing It!
...and Having Fun Doing It!
Leverage our 35 years of strategic marketing and operational expertise, supported by a vast network of agency and vendor partners, to deliver tailored solutions—on time and within budget.
...and Having Fun Doing It!
...and Having Fun Doing It!
...and Having Fun Doing It!
We remain focused on your project while recognizing the value of building meaningful, lasting client relationships. As your trusted partner, we’re with you every step of the way.
Welcome to Stratagem Marketing Consulting
Our Story
Stratagem Marketing Consulting is an independent consultancy led by Glenn Martin, a seasoned marketing leader with a proven track record of building and growing iconic brands.
With extensive CPG experience across product categories including: hardware, automotive, food, and lawn & garden, Glenn has spearheaded breakthrough innovations th
Stratagem Marketing Consulting is an independent consultancy led by Glenn Martin, a seasoned marketing leader with a proven track record of building and growing iconic brands.
With extensive CPG experience across product categories including: hardware, automotive, food, and lawn & garden, Glenn has spearheaded breakthrough innovations that have forever transformed consumer experiences.
Glenn has been featured in various industry publications, and has received numerous awards for both creative and business performance, packaging and advertising initiatives and campaigns.
His career is defined by a commitment to strategic innovation and impactful brand growth, leading with purpose and mentoring the next generation of marketing leaders.
Our Approach
We believe your brands are the foundation of sustainable, profitable growth for your company. That growth stems from strong brand awareness, consumer preference, and ultimately, brand loyalty.
Leverage our 35 years of strategic and execution expertise, backed by an extensive network of agency and vendor partners, to deliver the optimal so
We believe your brands are the foundation of sustainable, profitable growth for your company. That growth stems from strong brand awareness, consumer preference, and ultimately, brand loyalty.
Leverage our 35 years of strategic and execution expertise, backed by an extensive network of agency and vendor partners, to deliver the optimal solution for your needs.
We are committed to providing the support you need to succeed, whether through short-term initiatives, long-term projects, or fractional marketing team leadership collaboration.
We have experience working with both local and global brands in the B2C and B2B space.
Stratagem is dedicated to helping you navigate complex marketing challenges and unlock new opportunities for brand growth.
Our Services
Our Services
Our Services
Marketing Strategy
Develop and execute business, brand, product innovation and communication strategic roadmaps and plans. Align with and deliver your business objectives.
- Marketing plans
- Brand development and positioning
- Communications, advertising and media planning
- New product and innovation ideation and development
Marketing Execution
Brin
Marketing Strategy
Develop and execute business, brand, product innovation and communication strategic roadmaps and plans. Align with and deliver your business objectives.
- Marketing plans
- Brand development and positioning
- Communications, advertising and media planning
- New product and innovation ideation and development
Marketing Execution
Bringing marketing strategies and plans to life—whether in-store, online, in media, or wherever your brand connects with engaged consumers.
- Brand , package and ad creative and design
- In store communication tools and merchandising
- Consumer promotional activations
- Consumer research and insights
Fractional Marketing Leadership
Let us be your senior marketing sounding board, help build your internal marketing team, or collaborate with your existing team to provide coaching, mentorship, and professional development.
Our Results
Our Services
Our Services
We are dedicated to delivering measurable value through our services and deliverables, ensuring impact both today and in the future.
What are People Saying?
“I can attest to Glenn’s highly collaborative approach, outstanding leadership qualities and his keen ability to simplify complex marketing and business challenges.”
Michael Giller - VP
We are dedicated to delivering measurable value through our services and deliverables, ensuring impact both today and in the future.
What are People Saying?
“I can attest to Glenn’s highly collaborative approach, outstanding leadership qualities and his keen ability to simplify complex marketing and business challenges.”
Michael Giller - VP Account Director at Bridgemark Branding
“Glenn is a creative but pragmatic strategist, who leans on data to make brand decisions and recommendations. Glenn always was able to bring thinking to the next level. He is great to work with.”
Carla Flamer - Chief Client Officer, Canada at IPSOS
“His ability to both identify and tap into the strengths of his business partners leads to more cohesive, effective campaigns and a stronger end result.”
Scott Miles CCO Active International Canada